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Thursday, July 31, 2014

EA Access Launches On Xbox One

Xbox One owners will now have a new option for getting the latest games. Electronic Arts has launched EA access. It's a Netflix like subscription service for some EA games. It cost $4.99 a month or $29.99 a year. It's being rolled out as a beta test now to some users but it will launch for everyone soon. The subscription also gets members 10% off purchases of EA digital content and members get access to free trials of new EA games up to 5 days before the release date. If this is successful, you could be seen something similar offer by other publishers.

Amazon Pays You For Slow Shipping

Amazon is trying something new with Prime members. Prime is a subscription service on Amazon that cost $100 a year and it comes with several perks including free 'Two-Day Shipping' but if you choose not to use Two-Day Shipping and instead wait longer for a package to arrive, Amazon will reward you with $1 free and credits to spend on a digital video purchase. This new option is called 'No-Rush Shipping' which takes 5-7 business days.

It seems like this new incentives is to help ease some of the financial burden of the Prime freebies because last week, Amazon reported a 2nd quarter loss of $126 million.

Goodbye Facebook Gifts. Hello Facebook Buy Button

Say goodbye to Facebook Gifts! You may have seen prompts to buy a gift when you friends having a birthday. You can purchase a Gift Card that they can redeem digitally but the Gift Shop will officially close on August 12.

It's not the first time Facebook has tried its hand with shopping. Back in 2012 you could buy actual physical gifts like teddy bears and chocolates and have it mail to your friends but that ended about a year ago. It seems the gift cards are not popular either but Facebook is putting more focus on helping advertisers sell things right from inside a post using a buy button. So maybe in the future, you could see ad in your news feed to buy a gift when your friend is having a birthday.

Sponsored Video: A Money-Can't-Buy Experience

Some people talk a lot about money and money is important because without it there will be no roof over our heads, no food to put in our bellies etc. For some folks, money would only thing that mattered. But do you know that there are some things that you'll never have with money? One of the things money can't buy is talent.

Some of people are already born with such certain talents. It is true that money can certainly nurture talent but you cannot buy a talent. It might be able to buy some music lessons and equipment or even buy a coaching lessons to nurture your talent and applying your talent gifts in the best way possible but majority of success is only determined by the hard work you put in and not the money you spend.

Money is useful and good to have around, for all of that it can buy. But this is different from the story of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win something that money can't buy.

"The Gentleman's Wager" is a story of a wager between two men which results in a truly rare experience in as part of their quest for personal progress were Jude Law has to offer something special to Giancarlo Giannini for the luxurious 86-year-old Italian boat which is rarer than rare. The boat was built in 1928 and there's nothing like it in the world. Law wants the boat and as part of his rare money-can't-buy experience, he offer his friend a dance to be able to win it.

"The Gentleman's Wager" is a short film presented to you by Johnnie Walker Blue Label. It's now on its global launches. The film was shot in the British Virgin Islands starring actors Jude Law and Giancarlo Giannini. Directed by British director Jake Scott.

This post has been sponsored by Johnnie Walker Blue Label. The leading luxury Blended Scotch Whisky. Rated 9¼ out of 10 by Michael Jackson and described as 'a lovely luxurious whisky' from the Whisky Magazine.

Wednesday, July 30, 2014

OKCupid Experiments On Its Users

The dating website OKCupid stirring up some controversy with a little experiment it performed on its users to see how much compatibility test matter. It tell people who are 30% compatible that they were actually a 90% hot match. It turns out when you're told you're in good match even if you aren't, you'll almost twice as willing to have a conversation with that person.

OKCupid also tested the opposite, it told users that were a great match that they were only 30% compatible. Some folks were influenced and less willing to talk but many still ended up having a conversation. Although it's good to be a match, it helps to be told your a match. This is a fascinating experiment but the way it was done was questionable. Toying with love and emotions falls match results, falls into a different uncomfortable category.

Let's backup to see the bigger picture. OKCupid co-founder Christian Rudder says this experiment was done on a quest to improve the services match making algorithm and that people later made aware of their actual matches. According to Rudder, out of 1.2 million users that logged into OKCupid when the study was announced. The site only received two complaints from users.

So we have to ask ourselves. If OKCupid users aren't that upset, will other websites look at this example and also try to get away with conducting similar mind games warping the information we see. They say you can't believe everything you read on the Internet but maybe we need to update that thought. You can't always trust what you read on the Internet because you can be part of the experiment.

Facebook got hit recently for a similar reason, emotionally manipulating experiments on its users in the name of science.